Uniforms are important for a number of different reasons – branding, staff motivation & productivity and professionalism, to name just three. But uniforms can also play an important role in how your customers perceive your business – whether you’re a drop-in nail bar, a pampering day spa or a busy local beauty salon. Nowhere is this more vital than in a specialist aesthetics clinic.
If you’re exclusively an aesthetics business that specialises in non-surgical procedures to combat signs of ageing, rejuvenate and refresh skin, then it’s vital to set yourself apart from more mainstream beauty salons. An easy way to do this is to reflect the “clinic” feel of your premises in your uniform. Here are a few ideas to help you select the best uniform for your aesthetics business:
White is a great choice
White is THE colour to go for if you want to portray your business as a serious clinic. There are many reasons for this – a crisp white tunic looks clean and professional, and evokes a level of trust among your clients that your business has high hygiene standards – essential if you want to give the sense that your business operates to the highest of standards in every aspect of their treatments. There’s no need to go full-on medical if you opt for white as many of our popular tunics are available in white, including our Modern Tunic with Pockets.
Choose a hardwearing and easy-care material
Your choice of material must also bear the clinical feel of your business in mind – especially if you are choosing a white uniform. After all, there is nothing worse than a grubby and wrinkly uniform, and remember that white can show every stain! So make sure your uniform is made from material that is easy to wash and requires little ironing in order to look its best. At Buttercups, we choose only the best fabric that washes fast, and washes well. Many of our healthcare tunics are manufactured in a polycotton mix, which gives the crispness of cotton with the washability of polyester. Alternatively, consider our Novaro easy-care bi-stretch material, a comfortable fabric against the skin that probably won’t need ironing if it’s taken out of the machine immediately. Check out our Sophisticated Tie-Back Tunic, which is also available in white.
Keep it simple
Again, the most important point when choosing a uniform for an aesthetics clinic is to give the feel of high standards in hygiene – another way to achieve this is to go for a simple uniform, free of embellishments. Our Breathable Faux Wrap ECO Tunic is a comfortable, durable and practical uniform, made using our 100% recycled and recyclable breathable ECO fabric. This style features the front pockets for keeping bits and pieces safe and out of the way while you’re working. Plus it’s available in white!
Consider smart scrubs
Scrubs have come out of the hospital theatre and into the clinic – and thanks to the new generation of smart scrubs crafted in luxurious crease-resistant fabric, these are now the ideal choice for aesthetics. Comfortable, practical and professional, smart scrubs are associated with healthcare settings, therefore giving your clients a sense of high standards in every aspect, from training to hygiene. We are thrilled to offer four high-quality ranges of scrubs from Cherokee – Core Stretch, Infinity, Originals and Revolution – providing our clients with a huge variety of scrubs in every colour, style and fabric you can imagine. With such a massive choice on offer, opting for scrubs does not mean sacrificing style, fit, quality or branding.
If you need any help in choosing the right uniform for your aesthetics clinic, please contact the Buttercups Customer Care Team, who can advise you on materials, styles, prices and much much more!