How the right uniform can give your aesthetics clinic the edge

These days, many beauty salons go far beyond gentle facials, waxing and massages – including fast, results-driven high-tech skincare treatments, along with at-home products, in their menus. But how exactly do you get the point across to the casual passers-by that you offer such amazing treatments?

One way is through your branding and your salon’s identity, for example, giving your interiors the clean and crisp feeling of a medical clinic gives this impression without going overboard. Another powerful weapon is your uniform – and choosing the right uniform can really give your aesthetics clinic the edge over your competitors. Here are a few tips:

Think of your uniform colour

Colour can make a strong first impression, and give potential clients a clear idea of what your business is about. The classic medical colours are white and light blue; but with Buttercups Uniforms, there’s no need to go completely medical if you want to go with a white uniform as many of our most popular tunics are also available in white. These include our Elegant Wrap-Style Breathable ECO Tunic, our Breathable Beauty & Spa ECO Tunic with Zip Pockets, and our Modern Beauty & Spa Tunic with Pockets.

Go for a modern set of scrubs

An excellent and very modern way to “medicalise” your professional beauty business is to choose a uniform based on medical scrubs. But when we say scrubs, we don’t mean those crumpled baggy ones you may associated with a busy surgeon after a 12 hour operation in theatre. Scrubs have been given quite the makeover in recent years; not only are they available in a white range of colours, but the fabric has also been updated to give a luxurious feel without losing the functionality of scrubs. At Buttercups, we stock four ranges of scrubs by Cherokee, which are among the best on the market today. Our scrubs are available in a huge range of styles, fabrics and colours – everything from hot pink to cool blue. White is the obvious choice, but as scrubs are so synonymous with clinical settings, you will get the same effect even with a different colour.

Personalise your uniform with a logo

Your logo is your business’s calling card. If you’re opting for a medical-looking uniform, giving it your own logo, beautifully embroidered with premium threads, can give your uniform the feel of a clinical setting without looking like you’ve just stepped out of theatre. We offer both script logos and JPEG logos, so you can personalise your uniforms at a relatively low price.