Taking the beauty salon out of aesthetics: how to make a statement with your uniform

We talk a lot about how first impressions matter, and like it or not, people make a snap judgement on you and your business in a matter of seconds. So it’s imperative that you look at every aspect of your business to make sure it’s giving potential customers the right impression. If you’ve ever heard a customer say “I didn’t realise you offered xx brand or xx treatments”, perhaps it’s time to look at your business branding and making sure it’s really spelling out what you do and what you offer.

This point is particularly relevant to the aesthetics side of the professional beauty business. Gone are the days when fast, results-driven high-tech skincare treatments were exclusive to medical clinics; now more and more salons are specialising in these popular treatments, and selling branded at-home skincare to complement the results of the treatment. For these types of salons, showing that you focus on aesthetics is critical to attract the right sort of customers.

So how do you do this? One way is through your décor – giving your interiors the clean and crisp feeling of a medical clinic gives this impression without going overboard. Another powerful weapon in your branding as an aesthetics clinic is your uniform – here are some tips to use your uniform as a reflection of your aesthetics business.

Consider a “clinical” colour

This is the most powerful and obvious way to distinguish your uniform from a “standard” beauty salon or spa. The classic medical colours are white and light blue; with Buttercups Uniforms, there’s no need to go completely medical if you want to go with a white uniform as many of our most popular tunics are also available in white. These include our B428 Modern Tunic and our B212 Tie-Back Tunic. Alternatively, our medical section includes tunics in both white and light blue, ideal to give your uniforms a more clinical feel.

Try a luxurious style of scrubs

An excellent and very modern way to “medicalise” your professional beauty business is to choose a uniform based on medical scrubs. But when we say scrubs, we don’t mean those crumpled baggy ones you may associated with a busy surgeon after a 12 hour operation in theatre. Scrubs have been given quite the makeover in recent years; not only are they available in a white range of colours, but the fabric has also been updated to give a luxurious feel without losing the functionality of scrubs. At Buttercups, we stock two types of scrubs for both men and women: Cotton Slim Fit and Luxsatin Regular Fit. Both are made in premium grade material that looks professional and neat, ideal for the beauty aesthetics business. For medical-based businesses that need to prioritise hygiene, both sets of scrubs in white can be washed at 95 degrees.

Go for a logo

Your logo is your business’s calling card. If you’re opting for a medical-looking uniform, giving it your own logo, beautifully embroidered with premium threads, can give your uniform the feel of a clinical setting without looking like you’ve just stepped out of theatre. We offer both script logos and JPEG logos, so you can personalise your uniforms at a relatively low price. More information on our logo services can be found here.

Look for a stand-out trim

While you may want to give your staff a clinical feel through their uniform, you don’t want them to feel like they’re working in a hospital. All-white may feel a little too much, so why not go for a beautiful cut or an eye-catching trim? Our collection of medical tunics include a range of stunning pieces with trims on the pockets, sleeves and/or neckline. Our beautiful N230 Square Neck Tunic is a real stand-out style.

Need more advice on using your uniform to make a statement? Simply contact us today for more ideas!